Are you ready to take your aesthetic practice to the next level?
If so, it’s time for a change. You might need a new strategy or approach, or perhaps your needs have evolved and now require an entirely different course of action.
Regardless of what you’re looking to change—whether it be scaling back, taking on more clients, adding another person into the mix, or branching out into something completely different—there are plenty of ways that you can grow as a practitioner.
Here are ten smart approaches to help you do just that:
1. Expand Your Routine
Your clientele may be expanding, which means it’s time to expand your skillset. What new treatments are on the rise right now? If you’re not sure, do some research or ask for advice from others who are in the same field.
For instance, PDO thread techniques are currently rising, which means clients are looking for aestheticians who can perform PDO thread lifts.
You might also consider looking into different tools or equipment, like lasers or radiofrequency devices. These pieces of tech can help you step up your game and increase the number of treatments you offer on a given day.
2. Hire an Assistant
Do you spend most of your time performing services instead of running the business? If so, it may be time to hire an assistant that will take care of administrative tasks so that you can focus more on client care.
Not only will this give you more time to deliver treatments and improve your skills, but it can also make the entire process run more smoothly.
3. Start an Education Workshop Series for Your Clients
In addition to running a successful aesthetic practice, you might consider putting on education workshops for your clients as well.
These can be beneficial because they will not only teach your clients more about skincare and the science of aesthetics, but they could also bring in new business from those who want to learn these skills themselves.
4. Offer In-Office Treatments
In addition to performing treatments at home, many aestheticians are now offering in-office treatments. This allows them to increase their marketability and expand their range of services with very minimal start-up costs.
Another benefit is that it brings your clients back into your office for multiple visits throughout the week, which gives you ample opportunities to build long-lasting relationships with them and provide better care.
5. Join Industry Associations
Reach out to industry associations in your area and join up if you haven’t already! This is an excellent way to network with other aestheticians in your area, share ideas, and create mutually beneficial partnerships.
This will help you stay updated on the latest news within the aesthetic community, including new trending techniques, new research findings that can improve treatments, and plenty of other valuable information.
6. Partner with Other Providers
Are there any providers in your area that complement what you’re doing? If so, why not form a partnership with them!
For example, if you work at a cosmetic surgery clinic or medical spa that offers injectables, this would be an excellent opportunity to team up on treatments that both of your aesthetics practices specialize in.
7. Teach Other Providers What You Know
If you’ve got an extensive skincare background and plenty of valuable insights to share, it might be time to teach other providers who are looking for new ways to grow.
For instance, maybe there’s another aesthetician or two at your clinic who wants to learn more about the latest techniques and newest trends within the field—why not offer to teach a clinic-wide seminar!
8. Customize Your Services for Different Clientele
If you have the means, now may be a good time to customize your services by offering different service levels or targeting different markets.
For instance, some aestheticians find success marketing their business as an anti-aging skincare center dedicated to addressing mature clients’ needs with aging concerns.
9. Start Working on Promotional Materials & Advertisements
Has it been a while since you put out any new promotional materials? If so, why not start working on this today! Not only do advertisements and brochures help you spread valuable information about what you do and why your aesthetic practice is unique, but they also help you to build brand recognition and establish yourself as an authority in your community.
10. Create a Website
If you haven’t already created a website for your aesthetics practice, now would be a great time to do so!
Not only will this help bring in new business from those who may not already know about the services you offer, but it can also enhance your online reputation and give clients easy access to all the information they want or need.
Keep these ten smart ways to grow your aesthetic practice at the top of your mind as you go forward with expanding your service offering. No matter which option you choose, make sure that it compliments your goals and aligns with the important values.
